Website Requirements Template
Capture the essentials so estimates, proposals, and builds stay aligned with real priorities.
Guide
Vague briefs produce vague estimates. This template helps you document goals, users, must-have features, integrations, and constraints so agencies (including CodeActivv) can respond with comparable, honest scopes.
Separate must-haves from nice-to-haves before you ask for pricing. Link examples of sites you like — and note why — so teams interpret inspiration correctly instead of copying aesthetics that fight your conversion goals.
You do not need every detail perfect. Capture open questions and assumptions explicitly; that honesty improves proposal quality more than pretending certainty.
Project snapshot
Give vendors enough context to understand the business, not just a feature list.
- Working title and business context
- Primary goal and success metrics
- Target launch window
- Stakeholders and decision owner
Users & requirements
Describe who uses the site and what must work on day one.
- Primary user types and their tasks
- Must-have features for launch
- Nice-to-have features for later
- Integrations (CRM, payments, booking, analytics)
- Content sources and who writes/reviews copy
Constraints
Surface limits early so proposals stay realistic.
- Brand/design constraints
- Technical constraints (CMS, hosting, compliance)
- Budget band (ranges are fine)
- Open questions and assumptions
Examples
Agency RFP alignment
A retailer shared this filled template with three agencies and received proposals with comparable scopes — making price differences easier to interpret.
Internal build kickoff
An in-house team used the template to align product and marketing before sprint zero, reducing mid-build feature debates.
Integration clarity
Listing CRM and booking integrations upfront revealed a missing API access path early, avoiding a mid-project blocker.
Common mistakes
- • Mixing must-haves and nice-to-haves into one undifferentiated list
- • Omitting decision owners so approvals stall
- • Providing inspiration links without explaining what you like about them
- • Hiding budget ranges that force unrealistic proposals
- • Leaving content ownership blank until “later”
Practical tips
- • Separate must-haves from nice-to-haves to protect timeline.
- • Link examples of sites you like — and note why.
- • Share this template with agencies to get comparable proposals.
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How to fill this template (upcoming)
A forthcoming short guide video on completing each section without over-writing or under-specifying requirements.
FAQs
Is this enough to get an estimate?
It is a strong start. Complex products may still need a short discovery, but vendors can give directional ranges and ask sharper questions.
Should we include wireframes?
Optional. User journeys and priorities matter more at this stage than polished mockups.
What budget range should we share?
Share a realistic band even if approximate. It helps teams propose phased options instead of padded or mismatched scopes.
Can we reuse this for apps?
Yes, with adjustments for platforms, accounts, and operational workflows. The structure still holds.
Will CodeActivv respond to this template?
Yes. Send a filled draft and we will return a clear scoped conversation starter.
Download / print
Copy the headings into Google Docs, Notion, or Word, fill collaboratively, then export to PDF. Or print this page and complete by hand for workshop use.
Copy into Docs/Notion or print and fill by hand; save as PDF when complete.
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Contextual links across services, technologies, industries, guides, and pricing — so you can move from research to action.
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View pricingHave a filled requirements draft?
Send it over and we will return a clear scoped conversation starter.
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